The bbc programme that I am watching is talking about the fact that most blogs are dormant. No surprise to most people, only those who have not done any blogging, or even those who have not read any - not many web users. The reality is the the way most of us arrive at a blog is by searching for something that we want to know - sort of second level knowdelge - wikipedia has the first level, top of google search stuff covered. How does joe public (the main idea of the blog?) come up with enough original stuff to be interesting enough for people to find us through the now normal channels?
Maybe they just can't.
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